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# How To Name A Start-up
- URL: https://pulpconversations.com/how-to-name-a-start-up/
- Published: 2025-06-21T16:12:17.000Z
- Updated: 2026-08-27T14:31:45.000Z
- Description: Claim it; Don't Name it.
- Author: Vinay Gupta
- Tags: Podcast, #Migrated-1787171093388, #Import 2026-08-19 16:25

There’s a moment in a great brand story where the name stops being just a word and starts to mean something.

Listening to [James](https://www.linkedin.com/in/jameshaycock/?ref=pulpconversations.com) break down the origins of BRiMM was a reminder that the best names are chosen with intention and that intention is everything.

Believe in your choice and let that belief infuse every part of your business.

When a brand’s name, mission, and team are in sync you get resonance.

That’s synchronicity, and it’s what people feel when they encounter something authentic.

## Fit.

It’s like fashion: some outfits only work because the person wearing them owns it, with confidence and a sense of purpose. The same goes for brands. A name that might seem odd or unconventional in isolation can become iconic when it’s worn with conviction.

![](https://storage.ghost.io/c/67/42/67423e8e-d1c5-4288-976a-2d7a9b94e567/content/images/2026/08/96cc4d45-0e88-422e-9610-3f57baf64ab9_400x400.gif)

At the end of the day, branding is about more than clever wordplay or market research. It’s about intention, synchronicity, and the courage to stand behind your choices. That’s what makes a brand memorable and magnetic.

Check out 👇🏽

[![](https://storage.ghost.io/c/67/42/67423e8e-d1c5-4288-976a-2d7a9b94e567/content/images/2026/08/2a9fb447-9406-4289-bdf9-e36722d9cd90_2910x1714.png)](https://wearebrimm.com/?ref=pulpconversations.com)